Shopify - Bath EcoShop
Bath EcoShop is an e-commerce company that specializes in home goods. The brand offers sustainable products to customers worldwide, all in which are made in fair trade factories. With a commitment to ethical production and environmental responsibility, Bath EcoShop provides durable, high-quality essentials to customers worldwide.
I was given the task of creating two product listings for Bath EcoShop. My goal was to craft listings that resonate with environmentally conscious buyers.
Company:
Bath EcoShop
Role:
E-commerce Specialist
Project Type:
Copywriting Project
Year:
2024
Towel Listing
The product description for the bath towels focuses on resonating with environmentally conscious customers, who value durability. It highlights the rug’s tangible benefits: 60% cotton, 40% rayon, and ethically sourced. While, the features of the rug are as follows: gentle on the skin, absorbent, and long-lasting.
The search engine listing includes two short sentences with relevant keywords like “eco-friendly”, “fast absorbing”, and “comfort”, to improve the chances of our towel appearing in the search results when customers look for similar items.
Rug Listing
The product description for the bath rugs focuses on how our buyers will benefit from our product by focusing on comfort and sustainable design. I also included a call to action at the beginning of the description to enable buyers to purchase our rug. It also highlights that the rug is made with 100% organic cotton, making it easier for customers to find eco-friendly bath rugs in their search.
The search engine listing includes important details like “100% cotton” and “eco-friendly”, to attract buyers and encourage clicks. The title includes a hyphen and the store name, making it easier for our buyers to search for us and helping new shoppers to remember our brand.