Chic Nails & Spa
Chic Nails & Spa is a family-owned nail salon in Elk Grove, established in the beginning of 2024. After immigrating from Vietnam, the owners pursued their dream of opening a business, bringing their passion & expertise to the community. They offer various services including manicures, pedicures, and waxing.
For six months, I managed the Instagram and Facebook accounts for Chic Nails and Spa, utilizing the content provided. My goal was to establish a consistent and professional social presence by creating engaging content, maintaining a posting schedule, and enhancing brand identity.
Company:
Chic Nails & Spa
Role:
Social Media Manager
Project Type:
Business Plan
Year:
2024
Team:
1
Sample Post 1: Promotional Flyer
Utilizing Canva, I designed a promotional flyer advertising the complimentary mimosas offered at Chic Nails and Spa, to increase walk-in traffic and enhance the customer experience. I created a flyer with a fun yet classy vibe; I incorporated images of hands holding elegant glasses filled with mimosas and emphasized ‘Mimosa Party’ in bold, enlarged letters. This post reached a 21.28% engagement rate with 119 impressions.
Sample Post 2: Nail Inspo Carousel
I created a visually engaging carousel post showcasing summer-inspired nail designs to give clients ideas of what they should get on their next visit.
Promotion
I developed weekly social media calendars to maintain a consistent posting schedule, ensuring posts went live every Tuesday, Thursday, and Saturday between 9 a.m. and 6 p.m. Each calendar outlined objectives, content ideas, and caption drafts to streamline the posting process.
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Followers + 144%
Increase in followers between the months of April to September
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Impressions + 4,094
Increase in Instagram Impressions between the months of April to September
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Brand Presence & Consistency + 142.3%
Frequency of posting between the months of April to September